🦷 Teethlovers A/B Testing Report - September
Performance Analysis & Optimization Results
📊 Overall Performance Summary
€10,276
Revenue Uplift from Winning Variations
€13,085
Revenue Uplift from All Positive Variations
32
New Tests Launched in September
9
Winning Tests
ℹ️ High-Velocity Testing Note
• The are directional results rather than scientific absoltuely significant results (which is not practical for most businesses).
• Our high-velocity testing strategy prioritizes speed, accepting that some variations may not perform as expected long-term.
• While we've implemented all variations to capture immediate gains, actual long-term performance may vary slightly due to market changes, interaction effects, and the natural evolution of user behavior.
🏆 Winner: Dein Vorrat für weiße Zähne, jederzeit (V4)
Revenue Uplift:
€1,546
CR Uplift:
+3.36%
📊 Test Results & Analytics
TEET-89 | [HOME]: Test Label Clarity & Engagement on Usage Step Module
ICE: 24/30
🔗 View in Hypertask
🏆 Winner: So einfach geht's (V1)
Revenue Uplift:
€1,044
CR Uplift:
+3.57%
📰 Relevant for newsletter:
Emphasis on ease.
📊 Test Results & Analytics
🏆 Winner: Weißere Zähne (V1)
Revenue Uplift:
€1,410
CR Uplift:
+9.15%
📈 All Variations Performance
V1 Weißere Zähne:
€1,410 | +9.15%
V2 Jetzt starten:
€1,356 | +6.46%
Total Uplift:
€2,766 | +7.81%
📊 Test Results & Analytics
🏆 Winner: UMWELTFREUNDLICHE VERPACKUNG (V2)
Revenue Uplift:
€85
CR Uplift:
+3.31%
📰 Relevant for newsletter:
Umweltfreundliche Verpackung stronger than Zero Waste.
📊 Test Results & Analytics
TEET-114 | [HOME]: Accordion "EMPFOHLEN" text Clarity & Trust Building
ICE: 25/30
🔗 View in Hypertask
🏆 Winner: empfohlen von Expertinnen und Experten für Mundgesundheit (V3)
Revenue Uplift:
€1,520
CR Uplift:
+40.82%
📈 All Variations Performance
V1 empfohlen von Zahnärztin:
€1,207 | +34.99%
V2 vertraut von Zahnärztin:
€246 | +11.76%
V3 empfohlen von Expertin:
€1,520 | +40.82%
Total Uplift:
€2,973 | +29.19%
📰 Relevant for newsletter:
Expertinnen und Experten für Mundgesundheit.
📊 Test Results & Analytics
TEET-118 | [HOME]: "Weißes Lächeln" Section Placement – Trust & Conversion Impact
ICE: 25/30
🔗 View in Hypertask
🏆 Winner: Variation 1
Revenue Uplift:
€270
CR Uplift:
+3.09%
📊 Test Results & Analytics
🏆 Winner: Für gesunde, weiße Zähne (V6)
Revenue Uplift:
€1,908
CR Uplift:
+7.47%
📰 Relevant for newsletter:
Once again 'switch' emphasis.
📊 Test Results & Analytics
TEET-126 | [JETZT STARTEN] [M]: Super-Smile Set Product Placement & Prominence
ICE: 24/30
🔗 View in Hypertask
🏆 Winner: Variation 1
Revenue Uplift:
€1,638
CR Uplift:
+31.73%
📊 Test Results & Analytics
TEET-128 | [JETZT STARTEN]: Highlighting Customer Trust with "80,000+ Satisfied Customers
ICE: 24/30
🔗 View in Hypertask
🏆 Winner: 80.000+ Kunden mit weißeren Zähnen (V2)
Revenue Uplift:
€855
CR Uplift:
+17.69%
📰 Relevant for newsletter:
Customer amount plays a role probably.
📊 Test Results & Analytics
🚀 AB Tests Launched in September
📊 Homepage Tests
- TEET-136: Removing sections from homepage (ICE: 22/30)
- TEET-130: Hero CTA Risk-Free Testing Message (ICE: 24/30)
- TEET-145: Hero CTA Risk-Free Testing Message (New Variations) (ICE: 24/30)
- TEET-99: Add credibility line Under Hero CTA (ICE: 24/30)
- TEET-125: CTA Text Optimization (Glowcast Section) (ICE: 26/30)
- TEET-119: Glowcast Subheading Clarity & Persuasiveness Test (ICE: 24/30)
- TEET-120: Customer Reviews Placement Test – Midway Section (ICE: 25/30)
- TEET-121: Positioning Sustainability Section Mid-Homepage (ICE: 23/30)
- TEET-122: Adding "Jetzt starten" Products on Homepage (ICE: 24/30)
🎯 Jetzt Starten Page Tests
- MOTE-119: Remove Comparison Section (Zahnpulver vs. herkömmliche Zahnpasta) from JETZT STARTEN Page (ICE: 21/30)
- TEET-129: Removing Bottom Sections from Homepage (ICE: 22/30)
- TEET-131: Remove Customer Reviews Section from JETZT STARTEN Page (ICE: 22/30)
- TEET-24: [EDITOR] Highlight main product with colored borders (ICE: 24/30)
- TEET-126: [M] Super-Smile Set Product Placement & Prominence (ICE: 24/30)
- TEET-127: Reposition "How It Works" Section (ICE: 23/30)
- TEET-128: Highlighting Customer Trust with "80,000+ Satisfied Customers" (ICE: 24/30)
- TEET-28: [EDITOR] [M] Full width products vertical arrangement (ICE: 25/30)
🛍️ Sets & Product Pages
- TEET-134: [SETS] Add "So einfach funktioniert's" (How-to) section to the Sets page (ICE: 22/30)
- TEET-132: [SETS] Prioritize Discounted Sets at Top of Sets Page (ICE: 24/30)
- TEET-133: [SETS] [M] Convert Discounted Sets into Full-Width Cards (ICE: 22/30)
- TEET-123: [SETS] Adding Refill-Konzept Video to Sets Page (ICE: 21/30)
- TEET-137: [PRODUCT PAGE] Swap Position of Reviews and Product Heading (ICE: 22/30)
- TEET-139: [PRODUCT] Converting Payment Options Link into Secondary Button (ICE: 21/30)
- TEET-146: [PROD] Product Page Section Removal Test – Bottom Module Optimization (ICE: 24/30)
- TEET-147: [PROD] Move Customer Reviews Section Near Add-to-Cart CTA for Increased Conversion (ICE: 24/30)
- TEET-142: [PRODUCT] Secondary Payment Options Link Text (ICE: 23/30)
- TEET-138: [PRODUCT] CTA Button Text Optimization (ICE: 24/30)
- TEET-141: [PRODUCT] Optimizing Product Page Button Arrangement (ICE: 21/30)
- TEET-124: [PRODUKTE] Adding Refill-Konzept Video to Refill Produkte Page (ICE: 23/30)
📊 Total Tests Launched: 32 | 🏠 Homepage: 9 | 🎯 Jetzt Starten: 8 | 🛍️ Sets & Product Pages: 12 | 📦 Other: 3