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đŸĻˇ Teethlovers A/B Testing Report - July

Performance Analysis & Optimization Results

📊 Overall Performance Summary

â‚Ŧ8,646
Revenue Uplift from Winning Variations
â‚Ŧ16,318
Revenue Uplift from All Positive Variations
35
New Tests Launched in July
8
Winning Tests

â„šī¸ High-Velocity Testing Note

â€ĸ The are directional results rather than scientific absoltuely significant results (which is not practical for most businesses).
â€ĸ Our high-velocity testing strategy prioritizes speed, accepting that some variations may not perform as expected long-term.
â€ĸ While we've implemented all variations to capture immediate gains, actual long-term performance may vary slightly due to market changes, interaction effects, and the natural evolution of user behavior.

TEET-54 | [HOME]: Home Hero Claim Test for Carousel Image #1 (Woman in White T-Shirt)

ICE: 24/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 1

Revenue Uplift: â‚Ŧ1,545.58
CR Uplift: +24.86%

📈 All Variations Performance

Variant 1: â‚Ŧ1,545.58 | +24.86%
Variant 9: â‚Ŧ1,378.33 | +18.14%
Variant 4: â‚Ŧ1,218.63 | +15.96%
Variant 6: â‚Ŧ1,158.67 | +12.73%
Variant 2: â‚Ŧ1,049.62 | +12.31%
Total Uplift: â‚Ŧ6,350.83 | +24.86%

💡 Recommendation

Continue test. If decision required today, Variant 1 would be preferred option.

📸 Test Screenshots & Analytics

TEET-54 Screenshot 1 TEET-54 Screenshot 2

TEET-59 | [HOME] Test "Darum Zahnpulver" Heading Variations for FAQ Section

ICE: 22/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 2

Revenue Uplift: â‚Ŧ1,994.98
CR Uplift: +14.44%

📈 All Variations Performance

Variant 2: â‚Ŧ1,994.98 | +14.44%
Variant 5: â‚Ŧ407.53 | +3.67%
Total Uplift: â‚Ŧ2,402.51 | +14.44%

💡 Recommendation

Continue monitoring. If trend confirms, Variant 2 is implementation candidate.

📸 Test Screenshots & Analytics

TEET-59 Screenshot 1 TEET-59 Screenshot 2

TEET-73 | [HOME]: Reword "Starter sets" Homepage Heading to Align with 'Jetzt Starten' Page

ICE: 24/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 4

Revenue Uplift: â‚Ŧ963.96
CR Uplift: +42.08%

📈 All Variations Performance

Variant 4: â‚Ŧ963.96 | +42.08%
Variant 2: â‚Ŧ731.59 | +25.73%
Variant 3: â‚Ŧ560.29 | +23.23%
Variant 5: â‚Ŧ146.54 | +4.45%
Total Uplift: â‚Ŧ2,402.38 | +42.08%

💡 Recommendation

Continue monitoring. If trend confirms, recommend Variant 4 for implementation.

📸 Test Screenshots & Analytics

TEET-73 Screenshot 1 TEET-73 Screenshot 2

TEET-69 | [HOME]: Test Refill Concept Section Heading for Clarity and Value Communication

ICE: 24/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 1

Revenue Uplift: â‚Ŧ1,054.14
CR Uplift: +19.52%

📈 All Variations Performance

Variant 1: â‚Ŧ1,054.14 | +19.52%
Variant 3: â‚Ŧ685.95 | +12.69%
Total Uplift: â‚Ŧ1,740.09 | +19.52%

💡 Recommendation

Continue monitoring. Variant 1 is strong implementation candidate.

📸 Test Screenshots & Analytics

TEET-69 Screenshot 1 TEET-69 Screenshot 2

TEET-82 | [HOME]: Glowcast Module Positioning for Improved Visibility and Trust

ICE: 24/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 2

Revenue Uplift: â‚Ŧ1,086.51
CR Uplift: +30.64%

📈 All Variations Performance

Variant 2: â‚Ŧ1,086.51 | +30.64%
Total Uplift: â‚Ŧ1,086.51 | +30.64%

💡 Recommendation

Positioning above About section shows strong direction. Continue running.

📸 Test Screenshots & Analytics

TEET-82 Screenshot 1 TEET-82 Screenshot 2

TEET-78 | [HOME]: Vorrat Section CTA Text Optimization

ICE: 25/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 1

Revenue Uplift: â‚Ŧ366.21
CR Uplift: +11.19%

📈 All Variations Performance

Variant 1: â‚Ŧ366.21 | +11.19%
Variant 2: â‚Ŧ335.01 | +5.54%
Total Uplift: â‚Ŧ701.22 | +11.19%

💡 Recommendation

Small directional improvement, no clear winner variant yet. Monitoring recommended.

📸 Test Screenshots & Analytics

TEET-78 Screenshot 1 TEET-78 Screenshot 2

TEET-109 | [JS] Explainer Video Integration on Jetzt Starten Page

ICE: 22/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 1

Revenue Uplift: â‚Ŧ984.11
CR Uplift: +3.01%

📈 All Variations Performance

Variant 1: â‚Ŧ984.11 | +3.01%
Total Uplift: â‚Ŧ984.11 | +3.01%

💡 Recommendation

Slight uplift with good trend. Continue monitoring.

📸 Test Screenshots & Analytics

TEET-109 Screenshot 1 TEET-109 Screenshot 2

TEET-72 | [HOME]: Optimize Sub-Text Below "Starter Sets" Heading to Emphasize Benefits

ICE: 22/30
🔗 View in Hypertask 📊 View in VWO

🏆 Winner: Variant 4

Revenue Uplift: â‚Ŧ650.19
CR Uplift: +22.51%

📈 All Variations Performance

Variant 4: â‚Ŧ650.19 | +22.51%
Total Uplift: â‚Ŧ650.19 | +22.51%

💡 Recommendation

Good direction with high probability. Variant 4 shows potential.

📸 Test Screenshots & Analytics

TEET-72 Screenshot 1 TEET-72 Screenshot 2

🚀 AB Tests Launched in July

âš ī¸ Missing: Complete list of all 35 tests launched in July with Hypertask links

📊 Total Tests Launched: 35 | 🏠 Homepage: 22 | đŸ“Ļ PROD/PRO: 4 | đŸŽ¯ JS (Jetzt Starten): 4 | đŸ›ī¸ SETS: 1

Currently Running Tests: 21 (5 started in June, rest from July)

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