🦷 Teethlovers A/B Testing Report - August
Performance Analysis & Optimization Results
📊 Overall Performance Summary
€16,216
Revenue Uplift from Winning Variations
€25,872
Revenue Uplift from All Positive Variations
25
New Tests Launched in August
12
Winning Tests
ℹ️ High-Velocity Testing Note
• The are directional results rather than scientific absoltuely significant results (which is not practical for most businesses).
• Our high-velocity testing strategy prioritizes speed, accepting that some variations may not perform as expected long-term.
• While we've implemented all variations to capture immediate gains, actual long-term performance may vary slightly due to market changes, interaction effects, and the natural evolution of user behavior.
TEET-104 | [HOME]: Accordion Benefit Text – Clarity & Persuasiveness Test
ICE: 25/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: Klinisch bewährt gegen (V3)
Revenue Uplift:
€1,190.57
CR Uplift:
+32.65%
📈 All Variations Performance
Bekämpft Karies und Fl... (V1):
€690.05 | +19.20%
Schützt vor Karies (V2):
€950.69 | +31.31%
Klinisch bewährt gegen (V3):
€1,190.57 | +32.65%
Total Uplift:
€2,831.31 | +27.77%
💡 Recommendation
Directional win. End test, roll out Klinisch bewährt gegen (V3)
📰 Relevant for newsletter:
Probably relevant, clinically proven. Seems like strong wording.
📊 Test Results & Analytics
TEET-101 | [JS] [D]: Hero Headline Clarity & Benefit Emphasis Test
ICE: 25/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: Hol Dir Dein strahlends... (V4)
Revenue Uplift:
€1,009.88
CR Uplift:
+62.00%
📈 All Variations Performance
Strahlendes Lächeln, w... (V1):
€911.10 | +44.00%
Weiße Zähne, strahlen... (V2):
€902.77 | +54.00%
Gesunde, weiße Zähne (V3):
€524.05 | +20.00%
Hol Dir Dein strahlends... (V4):
€1,009.88 | +62.00%
Total Uplift:
€7,325.62 | +43.90%
💡 Recommendation
Strong directional win. End test, roll out Hol Dir Dein strahlends... (V4) as top performer
📰 Relevant for newsletter:
Probably relevant. Beaming white smile...
📊 Test Results & Analytics
TEET-94 | [HOME]: Glowcast Description Copy Clarity and Engagement Enhancement
ICE: 24/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: Erfahre, warum immer ...
Revenue Uplift:
€1,335.16
CR Uplift:
+14.07%
📈 All Variations Performance
Erfahre, warum immer ...:
€1,335.16 | +14.07%
Total Uplift:
€1,335.16 | +14.07%
📰 Relevant for newsletter:
Fokus auf der Sprache von SWITCH ist wahrscheinlich auch für das Newsletter interessant. Warum immer mehr Menschen wechseln?
📊 Test Results & Analytics
TEET-88 | [HOME]: Refine 'About Us' CTA to Match Emotional Storytelling
ICE: 25/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: Lerne Alex & Marie ken...
Revenue Uplift:
€1,036.94
CR Uplift:
+3.92%
📈 All Variations Performance
Lerne Alex & Marie ken...:
€1,036.94 | +3.92%
Total Uplift:
€1,036.94 | +3.92%
💡 Recommendation
Directional win.
📰 Relevant for newsletter:
Seems there is a desire to get to know Alex
📊 Test Results & Analytics
TEET-62 | [HOME] Hero CTA Redirect from Jetzt Starten to Collections Sets Page
ICE: 21/30
🔗 View in Hypertask
🏆 Winner: CTA directs to collection
Revenue Uplift:
€1,904.50
CR Uplift:
+4.60%
📈 All Variations Performance
CTA directs to collection:
€1,904.50 | +4.60%
Total Uplift:
€1,904.50 | +4.60%
💡 Recommendation
Directional win.
TEET-73 | [HOME]: Reword "Starter sets" Homepage Heading to Align with 'Jetzt Starten' Page
ICE: 24/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: Beginne Deine Reise zu weißeren Zähnen
Revenue Uplift:
€1,510.84
CR Uplift:
+20.23%
📈 All Variations Performance
Dein erster Schritt zu w...:
€635.48 | +9.65%
Entdecke unsere Start...:
€541.63 | +8.36%
Beginne Deine Reise z...:
€1,510.84 | +20.23%
Total Uplift:
€2,687.95 | +12.70%
💡 Recommendation
Directional win. End test, roll out "Beginne Deine Reise z...", queue follow-up tests.
📊 Test Results & Analytics
TEET-109 | [JS] Explainer Video Integration on Jetzt Starten Page
ICE: 22/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: Variation 1
Revenue Uplift:
€1,279.56
CR Uplift:
+2.99%
📈 All Variations Performance
Variation 1:
€1,279.56 | +2.99%
Total Uplift:
€1,279.56 | +2.99%
📊 Test Results & Analytics
TEET-82 | [HOME]: Glowcast Module Positioning for Improved Visibility and Trust
ICE: 24/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: V2 Place above About ...
Revenue Uplift:
€1,732.22
CR Uplift:
+14.28%
📈 All Variations Performance
V2 Place above About ...:
€1,732.22 | +14.28%
Total Uplift:
€1,732.22 | +14.28%
📊 Test Results & Analytics
TEET-72 | [HOME]: Optimize Sub-Text Below "Starter Sets" Heading to Emphasize Benefits
ICE: 22/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: V4 Alles was Du brauchst ...
Revenue Uplift:
€1,467.42
CR Uplift:
+28.62%
📈 All Variations Performance
V3 Natürlich, wirksam und...:
€210.09 | +6.87%
V4 Alles was Du brauchst ...:
€1,467.42 | +28.62%
V5 Dein komplettes, umwe...:
€416.08 | +10.05%
Total Uplift:
€2,093.59 | +15.37%
📰 Relevant for newsletter:
Focus on trash-free, probably relevant.
📊 Test Results & Analytics
TEET-77 | [Home]: Vorrat Sub-Text – Motivation Framing Test
ICE: 24/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: V3 Jetzt auffüllen und Dei...
Revenue Uplift:
€1,187.73
CR Uplift:
+22.96%
📈 All Variations Performance
V2 Lagere nach, damit Dei...:
€535.06 | +13.28%
V3 Jetzt auffüllen und Dei...:
€1,187.73 | +22.96%
V4 Damit Du nie auf Dein ...:
€931.92 | +17.59%
Total Uplift:
€2,654.71 | +18.03%
📊 Test Results & Analytics
TEET-54 | [HOME]: Home Hero Claim Test for Carousel Image #1 (Woman in White T-Shirt)
ICE: 24/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: Strahlendes Lächeln & strahlend weiße Zähne – Mit teethlovers Bio-Zahnpulver
Revenue Uplift:
€1,191.74
CR Uplift:
+90.40%
📈 All Variations Performance
Strahlendes Lächeln, weiße Zähne:
€785.13 | +78.67%
Weiße Zähne, strahlendes Lächeln:
€783.99 | +84.96%
Gesund, weiße Zähne:
€239.35 | +81.32%
Total Uplift:
€4,955.67 | +86.57%
📰 Relevant for newsletter:
Beaming smile one against white teeth.
📊 Test Results & Analytics
TEET-69 | [HOME]: Test Refill Concept Section Heading for Clarity and Value Communication
ICE: 24/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: V1
Revenue Uplift:
€1,279.56
CR Uplift:
+2.99%
📰 Relevant for newsletter:
Emphasis on avoiding waste.
📊 Test Results & Analytics
TEET-59 | [HOME] Test "Darum Zahnpulver" Heading Variations for FAQ Section
ICE: 22/30
🔗 View in Hypertask
📊 View in VWO
🏆 Winner: V2
Heading:
Warum unser Zahnpulver besser wirkt als Zahnpasta
📊 Test Results & Analytics
📋 Implementation Notes
✅ Accepted & Ready for Implementation:
- TEET-82: Glowcast module positioning above About section (V2)
- TEET-72: V3 variation for starter sets sub-text
🔄 Still Running:
- TEET-101: Deadline test - performing well but continuing
🚀 AB Tests Launched in August
📊 Homepage Tests
- TEET-88: Refine 'About Us' CTA to Match Emotional Storytelling (ICE: 25/30)
- TEET-79: Test Refill Section Description for Clarity, Value Perception, and Motivation (ICE: 24/30)
- TEET-90: Make Promo Bar Static for Higher Code Usage (ICE: 24/30)
- TEET-92: Glowcast Module Headline – Localization & Clarity Test (ICE: 24/30)
- TEET-94: Glowcast Description Copy Clarity and Engagement Enhancement (ICE: 24/30)
- TEET-78: Vorrat Section CTA Text Optimization (ICE: 25/30)
- TEET-97: Accordion Label Clarity and Conversion Impact (ICE: 23/30)
- TEET-99: Add credibility line Under Hero CTA (ICE: 24/30)
- TEET-98: Accordion Label – "100% Active Ingredients" (ICE: 23/30)
- TEET-101: Hero Headline Clarity & Benefit Emphasis Test (ICE: 25/30)
- TEET-66: Test Homepage Section Heading Above Product Sets for Clarity and Engagement (ICE: 23/30)
- TEET-106: Accordion Label Clarity – "NATÜRLICH / NATURALLY" (ICE: 25/30)
- TEET-107: Accordion Label (Highlighted: "ZERO WASTE") (ICE: 25/30)
- TEET-108: Vorrat Sub-Text – Motivation Framing Test (NEW) (ICE: 24/30)
- TEET-111: Move Intro & Refill Section Below Product Recommendation (ICE: 21/30)
- TEET-113: Move "Alex & Marie – Unser Versprechen" Section Directly Under "Passend zu Deinem Produkt" (ICE: 21/30)
- TEET-115: Add Scroll Indicators for Horizontal Product Section (ICE: 25/30)
- TEET-117: ZeroWaste Section Positioning – Conversion Optimization (ICE: 24/30)
🎯 Jetzt Starten Page Tests
🛍️ Product Sets Page Tests
📊 Total Tests Launched: 25 | 🏠 Homepage: 18 | 🎯 Jetzt Starten: 1 | 🛍️ Product Sets: 1